Know why you are doing what you’re doing.

Habit 2 of the 7 Effective Habits: Begin with the end in mind. Also about half of the content of ”Start with Why (source)” (the non-”how to sell stuff” parts).

Know why you are doing what you are doing. This will give meaning to the more trivial aspects of accomplishment. It will also help prevent you from spending unnecessary efforts on the unessential (Essentialism).

  1. Be Principle-Centered
  2. 5 Why to Your Values
  3. Come up with a Mission Statement.

Source