It hurts about the same to lose “x” than it does to not gain “2x”.
The experience of losing 10. This is called loss aversion and is human nature. The ratio is different from person to person but the curve of indifference is weighted about 2 to 1 for foregone gains against realized losses.
➡️ Curve of Indifference: losing
10 you already have hurts about the same as a missed opportunity for a free20.
Source
Related
-
- Bias Index