When you have enough information - probably earlier than you think.

When you stop getting new, useful information, make a call. It doesn’t need to be the globally “right” call most of the time. On time and good enough is better than ‘great, but late’.

Also bear in mind that the Optimum Level of Information is often lower than you’d think it is (or, even, what you want it to be). Action is Better than Research.


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