The “IAT” is a digital tool to measure the strength of your implicit associations.

The “IAT” is a test to determine our immediate unconscious associations. It’s a word association speed test. You can use it to see how easily you can test our associations.

There’s a famous example of the IAT that basically shows you how implicitly racist you are. Most people tend to have difficulty pairing words when the grouping is “black/good” and “white/bad”. the same thing is true about height, especially when it comes to men. CEOs are way skewed toward being tall (the Warren Harding Effect).

Basically this goes to show that we have unconscious biases that we aren’t aware of that WILL manifest.

One reason why it’s good to be tall.

The IAT

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